Comcast Opens New Xfinity Retail Store in East Brunswick

Comcast announced the opening of a new Xfinity Retail Store on Route 18 in East Brunswick, NJ. The new store replaces the original Brunswick Square Mall location, which served as the first Middlesex County facility when it opened in 2019. There are 18 Xfinity Retail Stores throughout New Jersey. This investment provides an immersive destination where customers can experience the Xfinity suite of products and interact with retail representatives.

The opening of the 3,750 square-foot center is part of Comcast’s multi-year strategy to transform the customer experience; the stores provide new and existing customers a place to learn how to optimize their Xfinity services and to address any service needs.

“Our newest Xfinity Store in East Brunswick is an important part of our ongoing effort to provide an excellent customer experience,” said Freedom Region Senior Vice President Dennis Mathew. “A welcoming space to learn more about our products in an expansive, thoughtfully-designed store is what customers expect from a technology leader like Comcast.

“Our team can demonstrate the unmatched video experiences on our X1 platform; how Xfinity xFi uses the fastest internet speeds and AI-powered security to transform the home WiFi experience; the Xfinity Flex streaming platform for broadband-only customers; a growing network of Xfinity Home smart home devices and services; and the advantages inherent in Xfinity Mobile,” added Mathew.

In addition to product demonstrations, customers can ask our experts about their current services or devices, learn how Xfinity apps make it easy to manage their account, sign up for all Xfinity services, return or acquire equipment and purchase accessories for mobile devices like cases, screen protectors and power supplies as well as smart accessories for the home. Time-saving features like self-serve bill pay and a queuing system allows customers to explore the store instead of waiting in line for service. Customers can also go online to, click “Visit an Xfinity Store” and make an appointment.

“The opening of Comcast’s new Xfinity Store in East Brunswick speaks to the company’s ongoing commitment to our town,” said East Brunswick Mayor Brad Cohen. “With the latest technology that Xfinity and Comcast Business can offer customers for their homes and businesses, this facility is exactly the type of investment we love to see in our town – ensuring our residents have access to the latest and greatest technology to stay connected.”

The new Xfinity store is located at 645 Route 18, East Brunswick, NJ. It is open seven days a week. For directions and store hours, click here.

To celebrate the grand opening, we hosted a ribbon cutting on Thursday, February 3, with East Brunswick Mayor Brad Cohen and esteemed council and chamber members. Here are a few photos from the event:

Pictured L-R: Joe Kim, East Brunswick Chamber of Commerce president; Robert Zuckerman, East Brunswick’s economic development officer; Dinesh Behal, township council member; East Brunswick Mayor Brad Cohen; Stephanie L. Kosta, regional vice president of government affairs for Comcast’s Freedom Region; Michael Boyce, East Brunswick Xfinity Store manager; Sharon Sullivan, township council member; and Mark Dionne, Senior Director of Retail for Comcast’s Freedom Region.
We were honored to have East Brunswick Mayor Brad Cohen, along with local Council and Chamber members, help welcome us to our new location!
There’s always time for a quick tour to see what’s new including the latest devices available on Xfinity Mobile.

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