Comcast Unveils First Interactive Xfinity Retail Store in Middlesex County

An Xfinity Store team member assists a customer

Comcast announced the official opening of the first Middlesex County Xfinity Retail Store, located in the Brunswick Square Mall. The 12th Xfinity Retail Store to open in New Jersey, it follows Comcast’s new, interactive model, and is designed entirely around the needs and feedback of Comcast customers.

This nearly 4,400 square-foot center provides customers an immersive destination to discover and interact directly with the latest Xfinity products and services. The opening of new Xfinity stores is part of Comcast’s multi-year strategy to transform the customer experience; the stores provide new and existing customers a place to learn how to optimize their Xfinity services and to address any service needs.

New Jersey’s newest Xfinity Retail Store is conveniently located in the Brunswick Square Mall and features trained and knowledgeable sales consultants, flat screen TVs, interactive iPads and a dedicated seating area for demonstrations of Xfinity products and apps.

Xfinity stores are designed strategically by product area —Xfinity Mobile, Xfinity X1, Xfinity Home and Xfinity Internet – so our customers can see our industry-leading products in action.

  • Xfinity Mobile is a key part of Xfinity stores – customers can purchase new mobile phones, or bring their own Apple devices and choose a flexible data plan based on their individual needs – electing to pay by the gig or choose unlimited.
  • Discover xFi, the Xfinity personalized home WiFi experience, and learn how to view and control network devices through the app, site or voice remote in the Xfinity Internet zone.
  • X1, our next generation video platform, is featured in a living room environment, so customers can try the voice remote and see how X1 works firsthand.
  • The Connected Home Zone section showcases how Xfinity Home combines the best of home security and automation into one simple experience – customers can learn how they can control an increasing number of IoT devices from their phone, tablet or Xfinity Home touchscreen.

In addition to the latest mobile devices and top-of-the-line mobile accessories, retail offerings at the East Brunswick store includes Xfinity Home accessories and other merchandise that complements our services. Time-saving features like self-serve bill pay and a queuing system allows customers to explore the store instead of waiting in line for service.

“We are thrilled to continue to open Xfinity Retail Stores in the region and we look forward to opening more locations soon so that we can provide our customers with a more welcoming, efficient and interactive experience,” said Jim Samaha, senior vice president for Comcast’s Freedom Region. “As our offerings evolve and expand, we want to bring our customers an incredible shopping experience, which showcases the power and innovation of our Xfinity products and demonstrates how they work together.”

The region’s first Xfinity Retail Store, located near the Oxford Valley Mall in Langhorne, Pa., opened in 2012. Over the coming months more Xfinity stores are scheduled to open in the region.

The new Xfinity Retail Store is located in the Brunswick Square Mall (755 NJ-18), East Brunswick, NJ. It is open seven days a week – Monday through Saturday from 10 a.m. to 9:30 p.m., and Sunday from 11 a.m. to 6 p.m.


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