TAYLOR SWIFT’S 1989 WORLD TOUR COMES TO PHILADELPHIA ON JUNE 12 and 13
As Lead Sponsor, Xfinity Offers Local Fans Behind-The-Scenes Experiences and Tour Content From Couch to Concert
Concert-Goers Can Visit the Xfinity Zone at Lincoln Financial Field; Customers Get Access to Unprecedented Xfinity On Demand Library of Taylor Swift Content
Philadelphia, PA – June 10, 2015 – Taylor Swift’s The 1989 World Tour is coming to Lincoln Financial Field on June 12th and 13th, and as lead sponsor, Comcast is offering local fans an unprecedented experience, from couch to concert.
Ahead of the show, Philadelphia fans can participate in a special celebration of The 1989 World Tour in Comcast’s hometown. On June 11th, between 11:30am and 2:00pm, two of Taylor Swift’s tour trucks will be parked in front of the Comcast Center at 1701 JFK Blvd for an event featuring music, giveaways, and other surprises. At the concert, attendees can visit the “Xfinity Zone” and at home, fans have access to an unprecedented On Demand library of content featuring the seven-time Grammy winner.
“Taylor Swift is a global superstar and her fans have an unrivaled passion for everything she touches,” said Todd Arata, VP, Brand Marketing, Comcast Cable. “And now, Xfinity and Taylor Swift are coming together to bring Taylor fans an experience they can’t get anywhere else.”
At each U.S. concert venue, Xfinity will host a backstage lounge called “Loft ’89,” where select Xfinity customers and concertgoers will have an opportunity to go on backstage tours and attend a meet-and-greet with Taylor. At select tour locations, the brand will also create an “Xfinity Zone,” where concertgoers will have an opportunity to experience the best of Xfinity, including the X1 Entertainment Operating System and the new Voice Remote. Visitors can also have fun with a photo booth that enables fans’ photos to be super-imposed onto backgrounds featuring the singer.
“Throughout the tour we’ll also surprise fans with ticket giveaways, signed merchandise and more, including a lip sync competition among fans for the chance to meet Taylor herself,” added Arata
As a part of the sponsorship, Xfinity has built an Xfinity On Demand experience including videos that give viewers a behind the scenes look of The 1989 World Tour. Customers also have On-Demand access to a curated collection of movies, TV shows and talk show appearances featuring Taylor as well her music videos.
Xfinity is the lead sponsor of all U.S. tour dates on The 1989 World Tour, which began on May 20 in Bossier City, LA and ends on October 31 in Tampa, FL.
More information about the Taylor Swift sponsorship can be found at xfinity.com/1989.
