By Luis Liceaga, President of Impact Dimensions, LLC
Starting and growing a business takes a lot of hard work and determination. Entrepreneurs must seek out and take advantage of opportunities to show what their company is capable of – and that’s exactly what I did for my business, Impact Dimensions, when I learned of Comcast’s commitment to diversity and inclusion back in 2002.
Supplier diversity at Comcast promotes, increases and improves the participation of diverse businesses within its vast supply chain. As a tier-1 minority business and Hispanic-owned company, I realized that Impact Dimensions, which is a Philadelphia-based corporate gift and advertising specialties company, fit perfectly into the Comcast’s operations and culture at a time when we were growing.
As a result, Impact Dimensions has enjoyed a 13-year partnership with Comcast as its preferred supplier for branded merchandise on the company’s online store. Comcast is now our largest client, and the relationship has afforded us tremendous growth over the years. We’ve expanded our Center City Philadelphia office and showroom, tripled our purchases from various Philadelphia and regionally-based manufacturers and apparel suppliers, expanded our workforce through the hiring and training of dedicated teams of associates, and have been much more successful at opening doors to other businesses. The prestige of our Comcast certification has allowed us to bring on many new clients, including fellow Comcast suppliers and prominent Philadelphia-based corporations.
Comcast provided us with an opportunity; and once our foot was in the door, we were able to hold onto the contract, build it into something bigger, and along the way prove that we are the best at what we do. Without Comcast’s commitment to small business and to promoting and encouraging supplier diversity, we may never have gotten that chance.